Joy Mangano Huggable Hangers

Joy Meets Organization and Storage JoyManganocom

Soon after she began appearing on QVC in 1992, Mangano began spending 120 hours a year on air. [citation needed] She now appears regularly on HSN, and is considered to be HSN’s most successful purveyor, with annual sales of more than $150 million. Her hourly sales regularly top $1 million. Mangano has also appeared in shorter commercials and infomercials for her company’s products. She said that while selling on television is an opportunity to reach millions of people, it requires genuine enthusiasm to persuade people who can’t touch or try the product. A HSN executive wrote that Mangano’s success is due to her ability to convey her “passion, excitement and pride of every detail with her viewers. ”

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